Tractor Brands
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New Holland lawn tractors
Under Sperry, New Holland began manufacturing lawn and garden tractors in the 1970s, which later sold the product line to Ariens. When Ford sold a majority interest in its Ford-New Holland farm machinery line to FIAT the New Holland brand replaced Ford-branded Toros. Production continued until 2009, when New Holland dropped the lawn and garden tractor line (although continuing subcompact tractor and commercial front-mount mower lines).

New Idea lawn tractors
New Idea, a division of AVCO, sold electric lawn and garden tractors in the mid-1970s in the United States. New Idea was a farm equipment manufacturer notable for their manure spreaders. In 1974, New Idea began selling re-branded lawn and garden tractors manufactured by General Electric. The venture was short-lived as GE sold production to Wheel Horse in 1975, and New Idea liquidated their inventory by 1978. New Idea was later merged with White and then combined company was purchased by AGCO in 1993.

Oliver lawn tractors
Oliver branded lawn tractors were built by Jacobsen. The tractors were only built in 1972 because White Motors consolidated its tractor lines under the White brand in 1973.

Page lawn tractors
Page tractors were a line of garden tractors, two-wheel tractors, and power cultivators built by the Pioneer Manufacturing Company of Wisconsin in the 1950s and early 1960s. Pioneer had been building motor cultivators since 1917 in West Allis. Pioneer acquired the Page Dairy and Supply Company by 1949. The company ceased operations by 1965.Page tractors were a line of garden tractors, two-wheel tractors, and power cultivators built by the Pioneer Manufacturing Company of Wisconsin in the 1950s and early 1960s. Pioneer had been building motor cultivators since 1917 in West Allis. Pioneer acquired the Page Dairy and Supply Company by 1949. The company ceased operations by 1965.

Panzer lawn tractors
Panzer began with a prototype tractor designed by Jim Clark in 1953. The Copar company was formed to build tractors, constructing them in Maryland. Copar was sold to Virginia Metalcrafters in 1960. The company purchased Pennsylvania Lawn Mower in 1962, and the Panzer line was merged with the Pennsylvania brand.

Pennsylvania lawn tractors
Pennsylvania Lawn Products built lawn and garden tractors in the 1960s. Founded in 1877 as the Pennsylvania Lawn Mower Works, the company built push- and horse-drawn reel mowers. Pennsylvania was purchased by Panzer Products, a division of Virginia Metalcrafters, in 1962. The Panzer line of tractors was sold under the Pennsylvania name until 1969. The Pennsylvania line was sold to AMF in 1973.

Poloron lawn tractors
Poloron was an industrial conglomerate that produced a line of lawn tractors in the early 1970s. Poloron purchased the Levitt (LMC) lawn tractor company in 1967; the Levitt's then started the Dynamark sales group. Poloron continued to build lawn tractors in the Michigan City, Indiana factory until 1974. A final line of Poloron brand tractors was built by Garton in Wisconsin before Poloron discontinued the tractor division.

Poulan lawn tractors
Poulan started building chainsaws in the post-World War II era. Poulan merged with Weed-Eater in the late 1970s and was later acquired by Husqvarna.

Power King lawn tractors
Power King tractors were built by Engineering Products Company (EPCO) of Wisconsin. Originally the name for certain EPCO tractors, Power King became the brand for the entire line in 1977. Power King was sold to Support Services International in 1990 and production moved from Waukesha to Beaver Dam. Production continued until the late 1990s when Power King was sold again. Eventually the Power King assets were sold to Yazoo-Kees and production ended. Mission Manufacturing now owns the rights to Power King and supports the tractors.

Power-Flex lawn tractors
Power Flex garden tractors were built in Colorado in the late 1950s. Power Flex was founded in 1958 by Gibson tractor creator Wilbur Gibson. Mr. Gibson passed away within a year, and operations were taken over by Trans Western, and the name changed to Harvey Power Flex after Trans Western president Harold Duane Harvey. Operations do not appear to have lasted beyond 1960.

REO lawn tractors
REO manufactured a line of lawn mowers from the 1940s until 1970. The REO Motor Car Company was an early manufacturer of automobiles and trucks, founded by Ransom Olds. REO began building lawn mowers in 1946 and had success in the 1950s with walk-behind reel mowers powered by their own small engine. The company was broken up in 1954 and the lawn mower group ended up with Wheel Horse in 1963. Wheel Horse continued to use the REO brand until 1970.

Raven lawn tractors
Raven is a brand of Denver Global Products, a divison of Chongquing RATO. The first Raven product is a combination ATV and lawn mower with a electric-hybrid drive. Raven is distributed exclusively through Lowe's home improvement stores.