Custom

Following the conclusion of World War II, Custom Manufacturing embarked on the creation of a variety of tractor models, ingeniously employing Chrysler engines and drivetrain components. These tractors were marketed under several distinct banners, including Montgomery Ward, Lehr Big Boy, and, north of the border in Canada, as the Rockol and Regal lines. Originating in Shelbyville, Indiana in 1944, the enterprise underwent a change in ownership in 1952, prompting a relocation of manufacturing operations to Hustisford, Wisconsin. Production at the Wisconsin facility persisted until 1954, at which point the company’s holdings were transferred to a business based in Mexico.