Waterloo Boy

The story of Waterloo began in 1893, initially established as the Waterloo Gasoline Traction Engine Company, fueled by the vision of John Froelich. Its initial purpose centered around marketing Froelich’s pioneering gasoline tractor. However, the first production run of just four units proved unsuccessful, as each was ultimately returned by its purchaser. Consequently, the company underwent a transformation, becoming the Waterloo Gasoline Engine Company, and shifted its focus to the sale of stationary engines. A decade later, in 1913, Waterloo revisited the tractor arena with the introduction of the Waterloo Boy. Finally, in 1918, Deere & Company acquired Waterloo for a sum of $2.34 million.