AGCO

AGCO’s origins trace back to a pivotal moment when the leadership team of Deutz-Allis’s American division orchestrated a buyout, establishing the North American operations as AGCO – an acronym derived from Allis-Gleaner Company. Initially, tractors were marketed under the AGCO Allis banner. Through strategic acquisitions, AGCO broadened its portfolio, incorporating White in 1991, followed by the renowned Massey Ferguson in 1994, and the prestigious Fendt in 1997. The year 2002 witnessed further expansion with the addition of Caterpillar’s Challenger product line and the Finnish manufacturer, Valtra (previously known as Valmet). A significant rebranding occurred in 2001, as the AGCO White and AGCO Allis designations were retired in favor of unified AGCO branding. Later, in 2009, a strategic decision was made to ultimately retire the AGCO brand itself, concentrating marketing efforts on the enduring Massey Ferguson and Challenger names.