New Holland

The story of New Holland commenced in 1895 with the construction of a grain mill nestled in the heart of Pennsylvania. The company's ambitions quickly broadened to encompass agricultural machinery, achieving considerable recognition for its pioneering automatic hay balers. A significant chapter unfolded in 1985 when Ford acquired the company, leading to the emergence of tractors bearing the Ford-New Holland designation. A decade later, in 1990, Ford divested a controlling stake in its agricultural equipment division to FIAT, stipulating the eventual phasing out of the Ford name after ten years. Consequently, a dual branding strategy took hold, with tractors appearing under the New Holland name in established Ford territories and the FIAT name in their traditional strongholds. The year 1999 witnessed a landmark consolidation as CaseIH and FIAT/New Holland joined forces, creating CNH Global, which continues to manufacture tractors proudly bearing the New Holland emblem.